Kimberly-Clark - Innovative ideas by caring people

Innovation – one of our core values

For more than 135 years Kimberly-Clark has been transforming insights and technologies into innovative products and services that improve the health, hygiene and well-being of nearly a quarter of the world's population.

Our history of innovation began with our founders who established a culture that encouraged entrepreneurial spirit, experimentation in product development and creativity in marketing. As Kimberly-Clark grew, so did our reputation as a company that turns ideas into beneficial realities for our customers, shoppers, consumers and users.

Our passion for improving the health, hygiene and well-being of people everywhere has driven us to invent five of our eight major consumer product categories: facial tissue, paper towels, toilet paper on a roll, feminine pads and disposable training pants. Applying the same innovative thinking to the way our products are packaged has helped us develop creative, sustainable, proprietary packaging design solutions that are decorative and consumer friendly.

Our innovations will continue as we strive to become even more responsive to our customers, shoppers, consumers and users’ unmet and anticipated needs.

Every day we explore new and innovative ways to increase our speed-to-market with new-to-the-world product solutions, to develop and acquire new technologies and to leverage strategic partnerships and alliances to help us create total health and hygiene solutions.

In addition to our international resources, Kimberly-Clark South Africa has a proud history of local product, marketing and operational innovations. These range from our Kleenex® Aloe Vera Toilet Tissue, Kleenex® Calendula and Anti-Viral Facial Tissue, to our environmentally acceptable bleaching technology for recycled fibre. We aim to constantly improve our local products with regular, consumer-preferred innovations.

Interested in more history and nostalgia? Visit the Kimberly-Clark Corporation’s History of Innovation website.

Innovative ideas by caring people – Kimberly-Clark