Kimberly-Clark - Innovative ideas by caring people

Goal 5 – Environmental sustainability – brands and practices

Create sustainable brand value for K-C and its global and regional brands. 

Objectives:

  • To improve the environmental impact of our products

  • To engage and help customers and consumers in sustainability

  • To achieve 25% of 2015 sales from brands with improved environmental impact

  • Plant a five-year total of 25 million trees over and above planted by our certified fiber suppliers via brand marketing programs

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